News

06.04.2011

On the way to desired sound! - CASIO turns keyboard creativity into a topic of discussion at Musikmesse 2011

CASIO rang in a new era in the keyboards sector with their new high-grade series. Since winter 2010, the WK-7500/WK-7000 as well as the CTK-6500/CTK-6000 have catapulted the „middle class keyboard“ category to an entirely new level. What the arranger keyboards have to offer in terms of what is possible for creative sound editing is unparalleled in this price category. The “Oriental series” was also added at the beginning of this year: the AT-5 and AT-3 are technically based on the high-grade models and make it possible to play traditional Turkish and Arabian music true to style.

The current flagships of the new keyboard series from CASIO not only have a generous 800 tones, 250 rhythms and a 32-channel mixer at their disposal, but also an integrated microphone input and come with a high-performance 2-way bass-reflex system. Furthermore, they allow one to create and save up to 100 original sounds and to mix just as many DSP effects. Another highlight is the recording possibilities: songs and accompaniments played can be saved as song files in standard MIDI format (SMF) or as audio files directly on the SD card. In addition, audio-recording/playback offers the possibility of not only recording the keyboard playing live, but also simultaneously recording a microphone signal and further instruments (via INST IN). The Oriental variations of the multi-function creative keyboards offer samples of the most important Oriental instruments (54 tones) and accompanying functions with Oriental rhythms (83 accompanying rhythms). It’s also possible to set the keyboard to quarter tone steps and one’s own tunings (scale function) and to save them using the memory function (scale memory).

The way to desired sound begins in Frankfurt
During Musikmesse 2011, CASIO invites all keyboard enthusiasts to get to know the many technical possibilities of the two new keyboard series. From arpeggiators to drawbar organs, CASIO covers it all – competently presented by two of the tried-and-true CASIO promoters: the likeable keyboard freak Ralph Maten presents the high-grade series while musician Merih Aktoprak, a Hamburg resident with Turkish roots who convincingly represents the instrument’s philosophy, is responsible for the Oriental series.

Workshop with workstation
Put your headphones on and dive in: at the keyboard workstation, Ralph Maten gets to the bottom of the high-grade series‘ many creative possibilities with help from the WK-7500 and shows hands-on how the top model can be individually adjusted to suit one’s needs and desires. CASIO placed particular value on the simple operation of its arranger keyboards, a fact that Ralph Maten can impressively prove. The trade fair visitors can communicate directly with Ralph Maten over headsets and ask him for his insider tips. Every day at Musikmesse!

Authentic and true to style
What does Oud, Nay or Quanun sound like? On the AT-5, Merih Aktoprak will take you on a journey to the exciting world of Oriental instruments. Whether traditional Arabic folk music or modern Turkish pop – the likeable musician will bring the many sound possibilities of the Oriental series to life. Every day at Musikmesse!

Hall 5.0, Booth A48: CASIO presents its keyboards and digital pianos at their usual spot in Hall 5.0. As always with lots of opportunities to take the instruments on a test run and to receive some intensive advice.

About CASIO Computer Co., Ltd.:
CASIO Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, CASIO’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 12,000 people worldwide, shipping over 100 million products per year, with net sales of 427 billion yen (approx. US $ 4.6 billion) in the fiscal year ended March 2010. News and product information from CASIO are available at http://world.casio.com

For enquiries or further information please contact:
Werbewerkstatt GmbH • Friedensallee 27A • D-22765 Hamburg
Phone: +49 40 380 379 44 • Fax: +49 40 380 379 40
eMail: presse.emi@werbewerkstattgmbh.de
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11.01.2011

The Orient meets the Occident! CASIO launches new Oriental Keyboards series

Kanun, Al-Oud, Nay – these are typical Oriental instruments that belong to the repertoire of many musicians with Turkish or Arabic roots. In its new keyboard series, CASIO now makes the authentic sounds of such traditional flutes, string instruments and drums available for all lovers of Oriental music. With it, CASIO as an international company fulfils the wish for ethnically-specific instruments and taps into new target groups.

The new “Oriental Keyboards” do of course not only offer samples of the most important Oriental instruments and accompaniment functions with Oriental rhythms, but also the possibility of setting the keyboard to quarter tone steps and one’s own tunings and of saving them with the memory function. The focus was on authenticity and sonority when the specific sounds and rhythms were being developed. The new Oriental Keyboards are technically based on the current high-grade models – they offer the same broad range of possibilities for creative sound design and ambitious songwriting. Whether for modern Turkish pop or traditional Arabic folk music – original worlds of sound will come to life with the Oriental Keyboards AT-3 and AT-5.

AT for Arabic Tone. The new series will be positioned on the market with the – for CASIO – new description of AT for Arabic Tone. The AT-3 is based on the high-grade top model CTK-7000 (61 keys), the AT-5 on the high-grade top model WK-7500 (76 keys) – guaranteeing a huge choice of sounds: in both new AT models, 83 of the 250 total rhythms and 54 of the 800 total sounds are Oriental in nature – the keyboarder therefore has a myriad of possibilities to allow his or her specific musical background to shine through.

Quarter tone by quarter tone: The Oriental scale buttons with memory function open the musician up to the possibility of selecting different scale templates and, by fine-tuning the notes, of creating their own scales. The oriental scales with their typical notes are thus authentically playable. With their gold-coloured casing and (in part) Arabic lettering, the new AT models stand out optimally from the high-grade keyboards and signalize their own musical presence.

Uncompromisingly creative: As with the high-grade series, the Oriental Keyboards AT-3 and AT-5 come with a wealth of functions that leave little to be desired and prove themselves to be multi-functional creative keyboards:
  • extensive sequencer and mixer functions such as song-sequencer, 32-channel mixer, pattern sequencer and audio recording
  • high-quality effect and editor tools such as DSP effects, arpeggiator, tone editor and registration function
  • multifaceted configuration and memory possibilities such as a slot for SD and SDHC memory cards, Plug & Play USB interface as well as possibilities for connecting instruments and microphones (LINE OUT, INST IN, MIC IN, AUDIO IN)
  • excellent sound quality through AHL sound generation (64-voice polyphony) and user-friendly control concept with large LC-Display

The new Oriental Keyboards AT-3 and AT-5 are expected to go on sale in Germany in February 2011. Prices will be positioned as follows:
AT-3 Adapter included: MSRP 549,– Euros
AT-5 Adapter included: MSRP 649,– Euros

Oriental Keyboard AT-3 highlights
  • 61 piano-style keys
  • 800 sounds
  • 250 rhythms
  • LC-Display, data entry dial
  • 100 DSP effects
  • Oriental scale buttons
  • Arpeggiator
  • Sound editor
  • 16-track sequencer
  • Pattern sequencer
  • 32-channel mixer
  • Direct audio recording on SD card
  • SD card slot, audio-in, line-out, USB

Oriental Keyboard AT-5 highlights
  • 76 piano-style keys
  • 800 sounds
  • 250 rhythms
  • LC-Display, data entry dial
  • 100 DSP effects
  • Oriental scale buttons
  • Arpeggiator
  • Sound editor
  • 16-track sequencer
  • Pattern sequencer
  • 32-channel mixer
  • Direct audio recording on SD card
  • SD card slot, audio-in, line-out, USB

About CASIO Computer Co., Ltd.:
CASIO Computer Co., Ltd. is one of the world‘s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of „creativity and contribution“ through the introduction of innovative and imaginative products. Today, CASIO‘s offerings include musical instruments, timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 12,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from CASIO are available at http://world.casio.com

For enquiries or further information please contact:
Werbewerkstatt GmbH • Friedensallee 27A • D-22765 Hamburg
Phone: +49 40 380 379 44 • Fax: +49 40 380 379 40
eMail: presse.emi@werbewerkstattgmbh.de
Read more

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