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News

04.04.2017

CASIO presents keyboard novelties at Musikmesse Frankfurt

  • CASIO introduces standard and lighted keys keyboards
  • New features such as "Dance Music Mode" to remix and create new tracks
  • Launch of the new free app "Chordana Play". Further info at www.chordana-play.eu
  • More information available at www.casio-music.com

Norderstedt, Germany, April 4th, 2017. At this year's Musikmesse in Frankfurt, CASIO presents its new standard keyboards CTK-3500, CTK-2500 and CTK-1500, as well as the lighted keys keyboards LK-265 and LK-135. All new models are equipped with the „Dance Music Mode“ which makes it easy to create own music and mix it with music styles like House, Dance and EDM. Addtionally, the „Dance Music Mode“ features four phrase patterns, four different sound effects, and the Build-Up Play function which gives selfmade tracks their finishing touch.

The CTK-2500 and CTK-1500 are, like their predecessors CTK-2400 and CTK-1300, ideal for beginners and assist users with the „Lesson Lite“ learning system. The LK-135 with key lighting system provides an ideal start on how to play the keyboard as well. Equipped with 400 sounds and over 100 rhythms, the CTK-3500 and the LK-265 are perfect for a bit more advanced players. With the "Step-Up-Lesson" learning system, both models are ideal tools for keyboard practice.

Ideal supplement for more fun while learning: The "Chordana Play" app
The keyboards CTK-3500, CTK-2500 and LK-265 can be connected with the new "Chordana Play" app, which was developed by CASIO and is available for iOS and Android since March, by using a smartphone, tablet or smart devices. The free app assists beginners in learning how to play a keyboard and enables advanced users to expand their repertoire and add Standard MIDI files to their music library.

The app is easy to use: If the keyboard is played while the app is connected, the user can see in real time which keys are to be pressed to match the current piece of music with the Piano-Roll display. Depending on the keyboard, the lighted key function can also be used to support the learning process. 50 Play-along songs are included in the "Chordana Play" app. All information on the app can be found at www.chordana-play.eu.

Visitors of Musikmesse Frankfurt can find CASIO at hall 9.0/B20.

Useful links and information can be found here:
Website: www.casio-music.com
Electronic Press Kit: http://bit.ly/CasioMusicEPK

Press Contact
Kruger Media GmbH | Brand Communication | Torstrasse 171 | 10115 Berlin (Germany)
Vanessa Mertens | vanessa.mertens@kruger-media.de | Phone +49 (0)30 30 645 4830

CASIO COMPUTER CO., LTD.
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others.
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13.03.2017

CASIO Hybrid Piano GP-500BP wins iF Design Award 2017


Norderstedt, March 13th 2017- Innovative CELVIANO Grand Hybrid Piano GP-500BP from CASIO wins prestigeous if Design Award 2017 for excellence in industrial product design. Alongside the Diapason d`Or award in 2015 and the English Music Industry Award (MIA) in 2016, this is the third award in a row for the GP-500BP.

The iF Design Awards are called once a year by iF International Forum Design GmbH, based in Germany, and are internationally recognized as a mark of excellence in industrial product design. Entries are carefully judged not only for their design features, but also for their quality, price, and environmental performance. 58 design experts selected the winning products for the iF Design Award 2017 from more than 5,500 submissions from 59 countries around the world. The award ceremony took place on Friday, March 10th 2017, at the BMW-World in Munich in the presence of 2.000 selected guests from the fields of politics, industry, business and media.

The GP-500BP is a digital piano that delivers an experience like a grand piano, throughout its tone, keys, and playing comfort. The piano features the AiR Grand Sound Source, which was developed through extensive research and analysis of the tonal quality and distinctiveness of the greatest pianos in history. The sound source, which delivers beautiful sound and rich reverberation just like a grand piano, includes the Berlin Grand, which was jointly developed with Bechstein. Another feature is the Natural Grand Hammer Action Keyboard made from wooden materials, which delivers the same mechanical hammer action as a grand piano to deliver superlatively fluid and sensitive touch. With a top board that can be opened to allow a glimpse of the hammers, the piano achieves a hybrid design concept that integrates acoustic tradition with digital technology. Premium design meets premium quality.

FURTHER INFO AVAILABLE AT:

CASIO Website::
www.casio-music.com
If Design Award:
http://ifworlddesignguide.com/if-design-award-2017/
CELVIANO Grand Hybrid Digital Piano GP-500BP by CASIO:
http://www.casio-music.com/euro/digitalpianos/grandhybrid/gp-500/
Press Kit with Photos and further info:
http://bit.ly/CasioMusicEPK

PRESS CONTACT:
Kruger Media GmbH | Brand Communication | Torstrasse 171 | 10115 Berlin
Vanessa Mertens | vanessa.mertens@kruger-media.de | Phone: +49-30-3064548-30

CASIO COMPUTER CO., LTD.
CASIO Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since it s establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. News and product information from Casio is available at www.casio-music.com
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03.03.2017

A full Success - Hybrid Piano versus Concert Grand
Successful Premiere with Innovative Concert at Berlin Philharmonie

  • Innovative concert premiere with Hybrid Piano from CASIO fascinated audience and music press
  • Pianist Haruka Kuroiwa and the orchestra Neue Preussische Philharmonie celebrate successful experiment together with artists and audience
  • Photos and further information available at: http://bit.ly/2m2AP0k

Norderstedt/Berlin, March 2017. The evening of March 2nd 2017 saw a world first and true experiment at the Chamber Music Hall of the world-famous Berlin Philharmonie. The hybrid technology was not the only innovation during this concert premiere but also the concept of this concert. For the first time, a classical symphony concert was conducted with an innovative hybrid piano, the CELVIANO Grand Hybrid from CASIO. Right in the middle of the first part of the concert with the New Prussian Orchestra and pianist Haruka Kuroiwa, CASIO´s hybrid piano played in direct comparison to a traditional concert grand piano. First, the third part of Mozart´s piano concert Number 23 was played on a C. Bechstein grand, until conductor Thomas Hennig interrupted the concert. "Now we have a world´s first showing", said Hennig and traded places with pianist Haruka Kuroiwa. Hennig at the grand piano and Kuroiwa on the hybrid piano played Mozart´s third set of his Piano Concert Number 23, playing each other´s parts as a musical dialogue between the traditional and modern piano. A thrilling experiment not only for the spectators but also for the musicians, which was rewarded with big applause.

"It was an amazing experience and an experiment that turned out great. We are very happy!" says conductor Thomas Hennig. Martin Moritz, Marketing Manager of CASIO Europe, agrees: "I believe we surprised many visitors today in a positive way. The premiere has been a great success. We passed the test!".

CASIO developed the CELVIANO Grand Hybrid Digital Piano in cooperation with C. Bechstein in order to combine the best of both worlds: the sound and feel of a grand piano combined with innovative digital technology. Conductor Thomas Hennig sees many opportunities and practical benefits of this modern technology for every musician and adds: "Not everyone has the money or space for a traditional concert grand piano".

Pianist Haruka Kuroiwa himself had the idea for this innovative concert. The premiere was an exciting experience to Kuroiwa as well: "To me, it was great and a very special experience to perform a masterpiece of Mozart in such a prestigious concert hall and with such a modern approach. I sincerely appreciate what CASIO does and I am very grateful for this opportunity."

During the first part of the concert, Mozart´s Piano Concert Number 23, the CELVIANO Grand Hybrid by CASIO became center stage and was able to shine and demonstrate its potential. During the second part of the concert, the hybrid piano harmoniously blended into the orchestra while performing Mahler's "Lied von der Erde". Conductor Hennig claims: "It was not a competition but a prolific coexistence". Gregor Willmes, cultural manager of the C. Bechstein piano manufacture, agrees: "It was a pleasure to witness this event. And one could clearly hear that the CELVIANO Grand Hybrid has a beautiful Bechstein sound. Truly a great concert!" For the spectators as well as for the participants, the premiere was a success and fun experience.

Before the concert, all guests had the opportunity to touch and try the CELVIANO Grand Hybrid from CASIO themselves and to take a look at the inner life of the instrument. Italian pianist Irene Veneziano provided short but soulful musical introductions for the visitors beforehand. Photos of the event are available under the following link: http://bit.ly/2m2AP0k

For further information please visit:
www.casio-music.com/
Press kit with further info and material available at:
http://bit.ly/CasioMusicEPK

Press Contact:
Kruger Media GmbH | Brand Communication | Torstrasse 171 | 10115 Berlin, Germany
Vanessa Mertens | vanessa.mertens@kruger-media.de | Telefon: +49-30-3064548-30

About CASIO:
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. News and product information from Casio is available at www.casio-music.com
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12.01.2017

CASIO Music starts 2017 with a new online presence

  • Grand website relaunch in January
  • Responsive interface, modern design, extensive services and stories about the world of CASIO Music
  • Discover CASIO at: www.casio-music.com

Norderstedt, January 2017. CASIO starts the new year with a big relaunch of its online presence, including numerous new features, services and information about the world of CASIO music instruments. Key elements of the relaunch such as modernized design, an optimized navigation and responsive user interface ensure that musicians "on the road" can experience all features of the website on their specific mobile devices (smartphones, tablets).

To display all facets of CASIO music, the website offers information on the latest technical news, for instance the MZ-X series or the innovative CELVIANO Grand Hybrid Digital Pianos, as well as a wide range of sound examples, videos and education projects for young musicians and talents.

"A crucial point for the relaunch of our website was to improve its usability" explains Martin Moritz, Marketing Manager for digital music instruments at CASIO. "We focused on the core elements of the website, including a modern layout and convincing content. Users can find information very easily and can switch from product information to the dealers list with only a few clicks, which will hopefully make them enjoy the website even better than before."

Besides the German version, the website is also accessible in English, French and Italian. Further European languages are in the planning until the end of this year.

Useful information can be found here:
Website: www.casio-music.com

Facebook: www.facebook.com/casiomusic
Youtube Channel: www.youtube.com/user/casiomusiceurope

Press Contact:
Kruger Media GmbH | Brand Communication | Torstraße 171 | 10115 Berlin
Vanessa Mertens | vanessa.mertens@kruger-media.de |

CASIO COMPUTER CO., LTD.
Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products. Since its establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others.
Read more